Build A Brand
Do you run a non-profit organization that makes a difference?
Are you sharing the good work you and your team are doing in an effective, systematic, and productive way? Is your identity in your community strong? Are shareholders able to relate and respond to your mission?
Through my experience with non-profits, both professionally and as a volunteer, I found that a framework for good business branding can be used by nonprofits to establish their brand in the community. The framework, based on the work of Tim Miles & Co., includes
identifying your GOALS & VALUES,
developing your STRATEGIC PLAN,
refining your STAKEHOLDERS’ EXPERIENCE,
creating effective MESSAGING, and
and deploying TOOLS & TOUCH POINTS,
all to accomplish your mission in your community.
How to Build a Brand IDENTITY for Your Organization
A brand is the consistency and character of your organization. It’s your identity in the world. It’s how you are viewed. A brand is predictable and dependable and helps you be known. Building a brand takes time and intention. It’s a process that you and your team can work through and in the end, be known for who you really are and what you really do. And finally, because a brand gives you a filter for every communication piece and shareholder touchpoint, it creates efficiency and consistency for your organization.